As U.S. television networks continue their silence
about their use of retired military officers to "sell" progress in
Iraq, members of the U.S. House of Representatives are calling on the Defense
Department inspector general to investigate the Pentagon-sponsored public relations
Rep. Rosa DeLauro, a Connecticut Democrat, and 40 others members of Congress
want the inspector general (IG) to investigate how high-ranking officials within
the Defense Department were allowed to operate a program"aimed at deceiving
the American people."
"When the Department of Defense [DOD] misleads the American people by
having them believe that they are listening to the views of objective military
analysts when in fact these individuals are simply replaying DOD talking points,
the department is clearly betraying the public trust," the lawmakers wrote
in a joint letter to DOD Inspector General Claude M. Kicklighter.
"Not only must the inspector general now account for what it did and
did not know about this state-sponsored propaganda effort, but they must also
explain why, if they knew about the propaganda campaign, it was allowed to
proceed," DeLauro said.
"Additionally, we are calling for the inspector general to launch an
investigation to ensure no detail surrounding this program remains hidden,"
she added. The House members also want to know if the inspector general considers
the program to be illegal.
Retired officers who acted as military analysts for major news outlets were
given VIP access to the Pentagon, with regular briefings by then-Defense Secretary
Donald Rumsfeld and a sponsored trip to the Guantanamo Bay military prison
The operation was abruptly halted after it was reported by the New York
Times. The paper's massive probe revealed that some 75 retired military
officers, prepped by the Pentagon, served as paid television commentators since
the run-up to the Iraq war and many also have conflicting ties to defense
contractors. These business links were seldom disclosed to viewers, and sometimes
not even to the networks on which they appeared, the newspaper said.
The Times report said the officers got private briefings, trips and
access to classified intelligence meant to influence their comments.
"Records and interviews show how the Bush administration has used its
control over access and information in an effort to transform the analysts
into a kind of media Trojan horse an instrument intended to shape terrorism
coverage from inside the major TV and radio networks," the newspaper wrote.
The Pentagon has since released 8,000 pages of documents related to the propaganda
campaign, known as the Pentagon military
analyst program. Officials continue to defend the program, saying the analysts
were given only accurate information. Ken Allard, a retired Army colonel, pointed
out in the Times article that it was "sometimes enough just for
the Pentagon's cynical commissars to make retirees feel important, to give
them a sense that they were still players." For other so-called "talking
heads," pleasing the Pentagon was strictly mercenary. The Times'
revelations have sparked a serious backlash among many journalists and advocates
of more transparency in government. Among them is Steven Aftergood, who heads
the Project on Government Secrecy for the Federation of American Scientists.
Aftergood told IPS, "It is unrealistic to expect the Pentagon to do anything
other than to advance its own institutional interests in the media and elsewhere.
Furthermore, it is not surprising when retired career military officers present
a perspective that coincides with that of their former cohort."
But he added, "Two things are disturbing, however. One is the secret,
unacknowledged coordination between the Pentagon and the purportedly independent
spokespersons. That stinks. But what's worse is the failure of the media to
come to terms with the way it was manipulated. Media organizations are supposed
to be skeptical of authority, and evenhanded in their approach to public policy
issues. This story illustrates how badly they failed to justify the public
Despite an avalanche of similar criticism throughout the blogosphere, and
by a handful of journalism veterans and critics, the news chiefs and on-air
hosts at CNN, FOX, ABC, NBC, and CBS have had little reaction to the revelations
concerning the "Media Generals." Most declined to comment publicly,
but have ceased using the officers on-air. Some are reportedly tightening their
guidelines for hiring military commentators.
This is not the first time the Pentagon has engaged in concealed efforts to
influence public opinion. In December 2005, at the beginning of the insurgency
in Iraq, media reports revealed that a contractor to the Defense Department
was paying off Iraqi journalists to write "good news" stories about
U.S. progress there.
The Pentagon carried out the effort as part of an organized and well-funded
program, and did so in secret. The Los Angeles Times broke the story.
Marjorie Cohn, president of the National Lawyers Guild, also pointed out to
IPS, "During the run-up to the war on Iraq, the Pentagon gave its 'analysts'
talking points: Iraq has chemical and biological weapons; Iraq is developing
nukes; Iraq could give its WMD to al-Qaeda; and an invasion would be quick
and cheap. This disinformation campaign was designed to condition Congress
and the American people to accept Bush's illegal and unnecessary invasion of
Now, she warned, "we are seeing the same pattern as many in the Bush
administration prepare for an attack on Iran. Petraeus, Crocker, Gates, Bush,
and Cheney are mouthing the mantra that Iran has nukes and is a danger to America.
Watch for other 'analysts' to parrot this line. Since there appears to be a
split in the administration about the wisdom of such an attack, public pressure
could tilt the balance away from war."
The Defense Department scheme to commission "good news" from Iraq
was being carried out at the same time the State Department's exchange program
was working to teach foreign journalists about the role and responsibility
of a free press.
Some critics saw this as the worst aspect of this situation because it added
to the perception of U.S. hypocrisy at a time when the government is spending
millions of dollars trying to "win hearts and minds" around the world.
Only one senior administration official commented on the "Iraq Payola"
scheme. Appearing on ABC's This Week program, National Security Adviser
Stephen Hadley joined Iraqi journalists in the view that, if the Defense Department
investigation supported the allegations, the idea was bad policy and should
be stopped. It is unclear whether the program remains in operation.
Earlier, the media uncovered another DOD program known as "Total Information
Awareness." TIA was an advanced form of "data mining" that would
have effectively provided government officials immediate access to personal
information such as phone calls, e-mails and Web searches, financial records,
purchases, prescriptions, school and medical records, and travel history.
Disclosure of the program triggered a furor among the public and in Congress,
and it was shut down. But nobody was fired or reprimanded.
(Inter Press Service)