Choosing headlines

New Mexico Governor Bill Richardson is running for President. While Richardson is not hugely active on the international scene, you may remember him as the man who helped broker a cease-fire in Darfur.

But what I’m really interested in here is the media’s coverage of his announcement. Here are a handful of the headlines I’ve seen over the weekend:

  • Bill Richardson announces bid for White House
  • Richardson Touts Experience As Cure For Underdog Status
  • Democrat Richardson seeks office
  • New Mexico governor takes first step toward White House bid
  • Richardson to Seek Democratic Nomination

Basically just the sort of headlines you’d expect for this story, right? Now lets look at the take News Corporation’s The Australian has on it:

Latino throws his sombrero in ring

Is it just me or is that an odd choice of headline?