William Astore on War as Art and Advertising

Consider this article a work of speculation; a jumble of ideas thrown at a blank canvas.

A lot of art depicts war scenes, and why not? War is incredibly exciting, dynamic, destructive, and otherwise captivating, if often in a horrific way. But I want to consider war and art in a different manner, in an impressionistic one. War, by its nature, is often spectacle; it is also often chaotic; complex; beyond comprehension. Perhaps art theory, and art styles, have something to teach us about war. Ways of representing it and capturing its meaning as well as its horrors. But also ways of misrepresenting it; of fracturing its meaning. Of manipulating it.

For example, America’s overseas wars today are both abstractions and distractions. They’re also somewhat surreal to most Americans, living as we do in comparative safety and material luxury (when compared to most other peoples of the world). Abstraction and surrealism: two art styles that may say something vital about America’s wars.

If some aspects of America’s wars are surreal and others abstract, if reports of those wars are often impressionistic and often blurred beyond recognition, this points to, I think, the highly stylized representations of war that are submitted for our consideration. What we don’t get very often is realism. Recall how the Bush/Cheney administration forbade photos of flag-draped coffins returning from Iraq and Afghanistan. Think of all the war reporting you’ve seen on U.S. TV and Cable networks, and ask how many times you saw severed American limbs and dead bodies on a battlefield. (On occasion, dead bodies of the enemy are shown, usually briefly and abstractly, with no human backstory.)

Of course, there’s no “real” way to showcase the brutal reality of war, short of bringing a person to the front and having them face fire in combat — a level of “participatory” art that sane people would likely seek to avoid. What we get, as spectators (which is what we’re told to remain in America), is an impression of combat. Here and there, a surreal report. An abstract news clip. Blown up buildings become exercises in neo-Cubism; melted buildings and weapons become Daliesque displays. Severed limbs (of the enemy) are exercises in the grotesque. For the vast majority of Americans, what’s lacking is raw immediacy and gut-wrenching reality.

Again, we are spectators, not participants. And our responses are often as stylized and limited as the representations are. As Rebecca Gordon put it from a different angle at TomDispatch.com, when it comes to America’s wars, are we participating in reality or merely watching reality TV? And why are so many so prone to confuse or conflate the two?

Art, of course, isn’t the only lens through which we can see and interpret America’s wars. Advertising, especially hyperbole, is also quite revealing. Thus the US military has been sold, whether by George W. Bush or Barack Obama, as “the world’s finest military in history” or WFMH, an acronym I just made up, and which should perhaps come with a copyright or trademark symbol after it. It’s classic advertising hyperbole. It’s salesmanship in place of reality.

So, when other peoples beat our WFMH, we should do what Americans do best: sue them for copyright infringement. Our legions of lawyers will most certainly beat their cadres of counsels. After all, under Bush/Cheney, our lawyers tortured logic and the law to support torture itself. Talk about surrealism!

My point (and I think I have one) is that America’s wars are in some sense elaborate productions and representations, at least in the ways in which the government constructs and sells them to the American people. To understand these representations — the ways in which they are both more than real war and less than it — art theory, as well as advertising, may have a lot to teach us.

As I said, this is me throwing ideas at the canvas of my computer screen. Do they make any sense to you? Feel free to pick up your own brush and compose away in the comments section.

P.S. Danger, Will Robinson. I’ve never taken an art theory class or studied advertising closely.

William J. Astore is a retired lieutenant colonel (USAF). He taught history for fifteen years at military and civilian schools and blogs at Bracing Views. He can be reached at wastore@pct.edu. Reprinted from Bracing Views with the author’s permission.

  • Jim Savell

    Afghanistan as the unfinished masterpiece….most people forget that the government is yet to complete it except when a Marine dies, they think about it for a day and then forget all over again.