Cold War Americans Not as Fainthearted as You Might Think

by | Jul 21, 2011 | Cold War, Culture | 6 comments

At Reason, Greg Beato sketches the history of the fallout
shelter in Cold War America. Apparently, most people didn’t get too carried away
with doomsday preparations
:
I don't wanna go down to the basement

“Despite what a 1961 issue of Good Housekeeping derided as ‘massive propaganda to induce Americans to burrow underground like worms,’ officials were never able to secure the level of funding a widespread shelter-building program would require. The government’s more general efforts to persuade citizens to build shelters on their own dime were only slightly more successful. After a decade of federal proselytizing, Newsweek noted in July 1961, American families had built around 2,000 shelters. In contrast, they’d built around 300,000 swimming pools during that time. (A New York Times article, also from July 1961, put the estimated total of family bomb shelters in the U.S. at 60,000.)”

Of course, all they had to worry about was the Soviet Union, not guys who put bombs in their underwear. Shelter chic is making a bit of a comeback today, so if you think a pool is a waste of a hole in the ground, then I have an investment opportunity for you:

 

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